Hey SaaS marketer. So, you're into customer empathy? Cool. Us too.

Thanks for checking out our Forget the Funnel workshop. Loved what you heard and want to get your hands on our slides? Type your email in the field below and we'll send them to you, along with our detailed content on customer insight and user research.
(We publish every two weeks at best, so no more than a couple of emails a month.)



Companies that need to quickly train their team on best practices for growth should call Instratify.
– April Dunford,
CEO @ Sprintly
Instratify teamed qualitative customer insight and quantitative data to help us identify key trends and patterns to inform our product roadmap, marketing, and business model.
– Katelyn Bourgoin,
CEO @ Vendeve

Transforming user research into customer, employee & shareholder value.

Who we are.
We're a top user research agency and customer-driven growth consultancy. We help top software and e-commerce companies turn user insights into user & shareholder value.
What we do.
We help you get inside your buyers' heads with user research using our Customer Engineering™ method turning insights into actions that improve your KPIs. 
How we do it.
We do user research, not market research. Your customers are real people, not a target market. Tide-shifting insights come from 1-on-1 user conversations.

Great work comes from great partners

Ashley Greene, Founder

Lawyer by training, reformed growth-hacker and marketer, and qualitative #insightsgeek, Ashley is the CEO & Founder of Instratify and on a mission to empower the customer value maximization movement. Happier, more successful customers = happier shareholders and employees.

When Ashley's not doing Instratify duties or speaking at conferences, she's travelling for fun, a slight adrenaline junkie, obsessed with anything HBO produces, and fits in as many tennis matches as possible.

Learn more here about booking Ashley to speak at your conference or next event.