How Startups Can Drive Growth With A Single Sentence
Startup growth can be built on one sentence – the startup value proposition. It is why the customer chooses you over every other option, and is the single most … Your value proposition or expectation statement is the single most important string of words your startup will ever write...
How To Raise A Seed Round Without Pitching [Framework]
The end of the pitch… the rise of the project. I recently heard a compelling alternative to standard pitching for startups raising their seed rounds. It intrigued me, so I contacted the speaker, Ottawa startup lawyer James Smith, and created this step-by-step framework based on his philosophy....
Customer Segmentation: Lessons Learned from The Martian
Regardless of whether they’re a Fortune 500 brand or a startup, there is one similar, yet dangerous, tendency I’ve noticed: trying to be something to everyone all at the same time. While this is always a costly mistake, it’s particularly dangerous for early-stage startups. Businesses have to ...
Why Last Week’s Episode of Silicon Valley Made Me Throw Popcorn
Spoiler Alert: This post contains spoilers for HBO’s Silicon Valley, S3, E9, “Daily Active Users”. The 7 moments I, a startup growth strategist, threw popcorn at Silicon Valley on Sunday night… the TV show that is. Sunday is probably my favourite night of the week. I put down work. I do st...
5 Startup Growth Trends That Will Shape 2016
Startup growth predications are always a fun topic… And since it seems I can’t escape a “Best of 2015” or “Trends for 2016” post, so I guess if I can’t beat them, I might as well join them… even if I am a little late to the party. Here are five predications for startup growth an...
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