Make Your Company ‘Obviously Awesome’ With Global Positioning Expert April Dunford
In this week’s episode of Starving for Insight, I’m sitting down with April Dunford, CEO of Ambient Strategy and best-selling author of Obviously Awesome: How To Nail Product Positioning, So Customers Get It, Buy It, Love It. April is a globally recognized expert in positioning and market strate...
The Complete Guide to User Research Software & Tools
Are you overwhelmed trying to collect, analyze, and share customer data and feedback to inform your strategy, and trying to find user research software to support your efforts? If so, you are not alone — it is a daunting task. A task that becomes increasingly tricky the more data you have. Most co...
How Adobe Cultivates Customer Empathy To Build Better Products With Thibault Imbert [Podcast]
In this week’s episode of Starving for Insight, I’m joined by Thibault Imbert, Director of Growth for Adobe’s Creative Cloud division. We sat down to chat about customer empathy: what it is and how organizations can use it to build better products. We also discussed how important it...
The Beginner’s Guide to Actionable UX Research for Non-Researchers
UX research (aka design research, customer research or user research) has become a defining characteristic of highly successful and profitable startups and companies. From brands like Nike and Adidas, to direct-to-consumer upstarts like Glossier and Warby Parker, to fintech powerhouse Transferwise, ...
How Enjoy Discovers Game-Changing Product Insights With Their User Research Process [VIDEO]
Welcome to the first episode of Teaching Thursdays, a new video series from Instratify where we collaborate with some of the top minds in user research to teach you step-by-step how to: Do, analyze, or store user research and insights; OR Use customer research to hit a growth, marketing, revenue, or...
Survey Teardown: LinkedIn
Our surveys are crying for help. They are generating unreliable data (often without companies knowing) and are miserable to take. Most likely (and sadly) you’ve been the recipient of some unwieldy surveys yourself… So you get that the survey experience is often undesirable. via GIPHY W...
How IBM Analytics’ Nancy Hensley Grew Revenue By 200% by Doubling Down on User Experience [Podcast]
In this week’s episode, I’m chatting with Nancy Hensley, Chief Digital Officer over at IBM Analytics. We talked about how she and her team have used customer feedback to improve user experience and grow their revenue by an incredible 200%. We chatted about simplicity, the importance of ...
What?! Don’t Have A Chief Customer Officer (Advocate) Yet…
Imagine this. You’re fighting a parking ticket, waiting for your turn in court. You witness a divorce proceeding (never mind for a moment that you’d never actually witness family court fighting a parking ticket). The parents are in a deadly battle… almost as deadly as the battle of Westeros. ...
Explaining The Real Growth-Hacking. Yes That’s Really The Title.
You might associate “growth” with “growth-hacking”. But you’d be wrong, well at least partially. Growth hacking isn’t about PR or some great viral loop or ‘insert _______ tactic here’. It’s a discipline, a practice, a process. Real Growth Hacking = Growth Hacking Pro...
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